Author, Written by: P. Hirani (Wood flooring Expert)
When it comes to luxury vinyl flooring in the UK, Amtico has long been one of the most recognised and trusted names. But in a market that’s constantly evolving with new players and innovative materials, many homeowners and designers are asking the same question in 2025: is Amtico still worth the hype?
This spotlight takes a closer look at what Amtico offers today, how it compares with newer competitors, and whether it continues to hold its place as a top flooring choice for British homes.
A Quick Recap: What Makes Amtico Special?
Amtico, a British brand with decades of experience, is best known for its luxury vinyl tiles (LVT) that mimic the look of natural wood, stone, and ceramic with impressive realism. Manufactured in Coventry, the brand has built a strong reputation for quality craftsmanship, innovative design, and long term performance.
Key features include:
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High wear resistance
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Water resistant construction
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Authentic textures and grain patterns
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Versatility across rooms and property types
What’s New with Amtico in 2025?
In 2025, Amtico continues to innovate with fresh patterns, sustainable materials, and improved core technologies. Their latest collections focus on wider planks, matt finishes, and environmentally conscious production. For example, the Amtico Signature range now includes even more bespoke laying patterns, perfect for designers looking to make a visual statement.
Meanwhile, the Amtico Spacia line remains a favourite for UK families and landlords, offering durability and style at a mid range price point. Its improved anti slip and moisture resistant features make it a top choice for kitchens, bathrooms, and high traffic areas.
How Does Amtico Compare to Other LVT Brands in 2025?
While the UK LVT market has seen growth in brands like Lushwood, Karndean, and Moduleo, Amtico still holds its ground thanks to:
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British Manufacturing: Many buyers appreciate supporting a UK made product, especially when paired with high sustainability standards.
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Warranty and Support: Amtico offers long warranties and excellent aftercare, which gives homeowners peace of mind.
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Customisation Options: The range of colours, sizes, and laying patterns is unmatched by most competitors.
That said, newer brands are catching up in affordability and eco friendly production. Some homeowners may find similar aesthetics at a lower price point, but they often sacrifice durability or service.
Where Amtico Works Best
Amtico flooring fits seamlessly into a wide range of UK homes, from urban flats to large countryside houses. It is particularly popular in:
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Open plan kitchens and dining rooms
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Hallways and entrance areas
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Rental properties that demand style and resilience
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Period homes where traditional looks are needed with modern practicality
Its scratch resistance and water protection make it ideal for families with children or pets.
Are There Any Drawbacks?
Like any premium brand, Amtico comes with a higher price tag than standard LVT/Vinyl products. Professional installation is also recommended to achieve the best result, which can add to the cost. However, many UK homeowners feel the long lifespan and visual impact more than justify the investment.
In Summary
Amtico continues to live up to its reputation in 2025, thanks to its stylish designs, excellent durability, and trusted British manufacturing. While there are more options than ever in the luxury vinyl market, Amtico still offers one of the most complete packages for UK homeowners who want performance without compromising on aesthetics.
For those renovating with longevity and design flexibility in mind, Amtico remains a solid and stylish choice.
About Author:
Peter H. is a flooring product expert who knows all about different types of flooring materials. He shares his knowledge in blogs to help readers make the best choices for their spaces.